From Cold Calls to Warm Engagement: The New B2B Outreach
Problem description: Cold-calling success rates have collapsed (< 3%) and buyers are resistant to unsolicited outreach.
How experts solve / value to audience:
Experts adopt hybrid outreach with personalised messages, multi-channel sequences (LinkedIn + email + value video), and lead-scoring based on behaviour. This gives entrepreneurs and top-managers higher-quality leads and better conversion.
What to do now (by Paladiev …):
– Map your current outreach sequence: how many touches? Which channels?
– Implement a personalised value-message for your top 10 leads this week.
– Introduce a lead-score filter: remove leads with low engagement after 3 touches.
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