Account-Based Marketing for B2B: How to Target Big Deals
Problem description: Broad marketing tactics often waste resources; big B2B deals require targeted treatment of key accounts (ABM).
How experts solve / value to audience:
Top performers adopt ABM: coordinate sales + marketing, customise content for specific accounts, invest in deep relationships. Business owners gain access to high-value, strategic clients.
What to do now (by Paladiev …):
– Select 3 strategic accounts you aim to win this year.
– Develop personalised outreach and content for each.
– Align sales + marketing KPIs for these accounts.
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