Self-Service & Digital Buying: Adapting to Modern B2B Buyers
Problem description: Modern B2B buyers prefer self-service, online information and fewer direct salesperson interactions. Traditional models are outdated.
How experts solve / value to audience:
Companies build digital platforms, free trials, detailed content, FAQ and bots to support buyer journey. This enables companies to capture leads earlier and reduce friction. Managers get streamlined funnel and improved conversion.
What to do now (by Paladiev …):
– Audit your website: is self-service info sufficient?
– Add a demo/trial offer or interactive tool this month.
– Train sales to follow up only after buyer engages digitally.
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