Why? Protect ROI — Prioritize Verified Buyers and Avoid Time Sinks with Scoring Rules
Description: Many outreach efforts fail because leads are unverified; digital verification reduces wasted cycles and travel costs.
Value: CFOs and owners get predictable lead-to-deal economics and measurable ROI on sales effort.
How Souzconsalt solves it: we create multilayer verification — company registration, payment history signals, and active intent — before allocation of senior resources.
What to do now — 3 recommendations:
Apply a three-tier verification: legal entity check, credit/payment check, and active intent evidence.
Only escalate leads with all three tiers to senior commercial teams.
Track ROI per verified-lead cohort and adjust thresholds quarterly.
Источник данных https://paladiev.ru
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