Data-Driven Sales: How Analytics Elevate B2B Growth
Problem description: Many B2B firms operate without real data on lead quality, conversions, ICP fit and spend resources blindly.
How experts solve / value to audience:
Experts embed analytics into sales: lead scoring, behaviour tracking, pricing optimisation, segment profitability. Business leaders gain actionable insights and improved ROI.
What to do now (by Paladiev …):
– Define 2 key metrics you need (e.g., lead-to-deal % / deal size).
– Implement a simple dashboard this quarter.
– Use data to cut underperforming segments and double-down on high-ROI ones.
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