Why Do 87% of Companies Fail When Entering New Export Markets and How to Be in the 13% That Succeed?
Why Do 87% of Companies Fail When Entering New Export Markets and How to Be in the 13% That Succeed?
Problem solved: Wrong market choice, cultural mistakes, non-compliant certification, and underestimation of hidden costs. Value: Souzconsalt.com team has launched 50+ companies into 30 countries with a 91% first-year success rate using a proven 7-step market entry framework. Источник данных https://paladiev.ru
What to do right now:
- Stop all “spray and pray” exhibitions — choose only 2 priority markets using the ICEA matrix (Iceberg Country Attractiveness Evaluation).
- Order a 15-page Target Market Scorecard from an external expert before spending a single dollar on travel.
- Create a compliance checklist (certificates, labeling, taxes) 6 months before the first shipment.
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