Pivot Your Offer: How to Adapt B2B Value-Proposition in a Crisis.
Problem description: In crisis times, the original value proposition may no longer resonate—buyers shift budgets, priorities change, so offering must evolve.
How experts solve / value to audience:
Advisors guide companies to revisit their value, map new buyer pains, reprice, package services differently, focus on outcome over product. Leaders get refreshed offerings and higher relevance.
What to do now (by Paladiev …):
– Map current buyer pain and compare with your value proposition.
– Adjust your proposition: “What outcomes do we deliver today?”
– Launch a test of the refreshed offer to 5 clients this month and measure uptake.
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