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Let's get social!

How to optimize for social media, recap of WC Milan, an SEO tip & a new Ask Yoast!​

Optimize your content for social media 

Sharing your content on social media is a good idea for multiple reasons. First of all it allows you to communicate and interact with your audience. Even more so, it creates links to your site that people can follow and share, and thereby your audience can grow substantially. So social media activities should be part of your SEO efforts for sure!

This is easier said than done though. Where do you start? Should you pick Facebook, Twitter, Snapchat, or maybe all? And once you've decided that, how do you make sure your content looks good on the channel of your choice? How do keep your audience engaged? We've selected some articles for you to guide you on this social media journey! Ps. Did you know Yoast SEO Premium allows you to preview your Facebook or Twitter post?! 

Recap of WC Milan: Why every developer should read Plato

Last weekend, Omar and Annelieke visited WordCamp Milan. Not only was Yoast a proud sponsor of the event, but Omar also was a speaker. On this two-day event, Omar and Annelieke got to talk a lot with the wonderful Italian WordPress community and they really stole their hearts!
On top of that, Omar got the chance to talk about his passion: philosophy. In his talk he discussed why every developer should read Plato. In short, you need to read Plato because he wrote about the Socratic method. This is a method to stimulate critical thinking that every developer should master. If you want to learn why and how, stay tuned! His presentation will come online on and he'll soon discuss the relation between the Socratic method and development in a blogpost on our SEO blog!

SEO tip: Use breadcrumbs!

In our UX & Conversion eBook, we explain how to make your site user friendly. One of the things we recommend is implementing breadcrumbs on the pages of your site:

"People who have clicked on an item on your menu, should be able to find their way back. Guide them with the use of breadcrumbs. Breadcrumbs are the links, usually above the title of the page or post, that look like: 

Home » Yoast Academy » Courses » Basic SEO training

They are good for two things. First of all, they allow your users to easily navigate through your site. And secondly, they allow search engines to determine the structure of your site more easily."

Ask Yoast: how to get most out of cornerstone content

In Ask Yoast, Joost answers SEO questions! This time, it's about how to check and improve the ranking of your cornerstone content. Check out his explanation in the video below.

We also have a blogpost about the use of cornerstone content to make your site rank. Read this article here! »
Ask Yoast: How can I use cornerstone content to make my site rank
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